Hundreds of years of history accompany many of the properties we sell. Among them are buildings constructed in the preceding centuries and in particular historic periods, or buildings designed by famous architects and decorated by celebrated artisans. In many properties the previous owners include noteworthy individuals of bygone times. We try to tell these stories by narrating the results of detailed historic research into the property. Part of our qualified staff carry out these analyses by studying the historic-artistic character of the property. Socio-cultural aspects and of course the architecture itself aimed at fully describing the property in front of you. In this way we not only provide technical details of the building but strive to create an empathy with the potential buyer by stimulating in them a pleasant emotional state which favours the sale more than a simple price reduction per square metre. The results of this research is partly integrated into our monographic photo-descriptive books and into our website where a general but complete synthesis of each property is found, facilitating the initial decision making process prior to sale.